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In this day and age, sport stars are treated like A-list movie celebrities. Advertisers are falling over themselves to get these modern day Olympians to promote their products and are paying millions to get them to wear their logos. Even ads for sporting events are treated like epic movie trailers. The usual consensus for the project briefing tends to be “if we can make star players look like they have super human abilities, throw in some slow motion shot and a few kinetic camera angles, then they’ll buy it. Shazam!” [Read more…]