Technology has come a long way from the dark days of the 1980’s when fingerless gloves and slap bracelets weren’t considered hideous forms of fashion expression and dumping your child’s entire college savings into Pogs were a sound investment that’s sure to pay off in the long run. Not only were the robots of the past primitive in terms of their technology and function, but they lacked a serious quality that practically makes them as obsolete as the horse and buggy: a lack of a personality that didn’t want to make humans grab something heavy and smash them until their own motherboards couldn’t recognize them. [Read more…]
8 Overly Epic Sports Ad Campaigns
In this day and age, sport stars are treated like A-list movie celebrities. Advertisers are falling over themselves to get these modern day Olympians to promote their products and are paying millions to get them to wear their logos. Even ads for sporting events are treated like epic movie trailers. The usual consensus for the project briefing tends to be “if we can make star players look like they have super human abilities, throw in some slow motion shot and a few kinetic camera angles, then they’ll buy it. Shazam!” [Read more…]