Warning: this post is not for those with a fear of insects. Come to think of, it is not for those with a fear of musical instruments either. The two – insects and musical instruments, not people with a fear of them – are boldly juxtaposed in a spectacularly inventive branding scheme for Copenhagen-based fashion store ParisTexas. The design above, for example, genetically splices a beetle, the kind you’ll find crawling around your backyard, with a trumpet, the kind you’ll find in the brass section of an orchestra.
Denmark-based design agency Scandinavian DesignLab were set the challenge of creating a distinct and unique identity for the clothing retailer that would set a new trend rather than follow a pre-existing one, representing the originality of ParisTexas’ clothing line. “The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style,” explains the design agency’s official website.
I think you’ll agree with me when I say they have succeeded – have you ever seen anything like this? Well, not in a David Cronenberg movie, I mean. If you don’t suffer from entomophobia or melophobia (google them), check out the rest of Scandinavian DesignLab’s series below.
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