To honor the biggest sport event of the year, ESPN TV collaborated with top-tier New York ad agency Wieden + Kennedy to give birth to 32 original soccer posters, one for each participating country at World Cup 2010 hosted in South Africa. Every poster symbolizes football and national tradition of the country.
These posters can be seen on such places as print ads, billboards, bus shelters, hand-painted murals on buildings, food trucks, a print insert, 3’x4’ art gallery pieces, art books, digital banners and rich media banners.
Spain
South Africa
Slovenia
Nigeria & South Korea
Paraguay & New Zealand
Uruguay
Slovakia & Argentina
Portugal & Brazil
Mexico
Italy
Germany
Japan & Honduras
Ghana & Cameroon
France
England & Holland
Denmark
Serbia & Greece
Australia
Côte d’Ivoire & Chile
Algeria & North Korea
wow Denmarks poster is racist, why are all the black people at the the back
LOL Those “black people” at the end are called shadows, as in 2-D art can’t give you 3-D depth…..
Wow Steve, you’re a dumbass! The Danish footballteam has no black players.
algeria algeria algeriaaaaaaaaaaaaaaaaaaaaaaa
en….. lack of Switzerland’s
Do you have any idea how I could buy or acquire one of the above soccer posters for a keepsake?
I already contacted espn and I am trying to find the name of the ad company who designed the artwork.
Thanks…
@ Steve, your a moron. There just shadowed Caucasian players
re Steve -the danish poster must be racist against shadowed people then – or dimensionalist against shadows. fifa must fight it. some of my closest occurences are shadows
Very meaningful pictures! Nice colors and it really gave a deeper thought addressed to the audience. I so love it!