{"id":7569,"date":"2011-03-21T17:17:36","date_gmt":"2011-03-21T17:17:36","guid":{"rendered":"http:\/\/www.thisblogrules.com\/?p=7569"},"modified":"2011-03-23T19:27:08","modified_gmt":"2011-03-23T19:27:08","slug":"fast-food-ads-versus-reality-an-interview","status":"publish","type":"post","link":"https:\/\/thisblogrules.com\/fast-food-ads-versus-reality-an-interview\/","title":{"rendered":"Fast Food Ads versus Reality: An Interview"},"content":{"rendered":"

Reality may bite, but that bite may not be as big as you expected. We are constantly bombarded by television ads for fast food chains that leave us with mouths watering and eyes wide. The promise of hot, tasty food in large quantities is a hard temptation to turn down. Sadly, the truth behind that delicious image usually doesn\u2019t live up to the hype. One valiant photographer, Dario D<\/a>., has chosen to challenge these contradictions of the senses head on. He set out on a small quest to compare the advertising images distributed by fast food providers with the products that are actually served in those notable establishments. Intrigued, we\u2019ve posed a few questions that might shed a little light on this Quest for the Real Burger.<\/p>\n

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1. Would you consider yourself a fast food aficionado?<\/strong>
\nHeh, yes and no. I follow the business of fast food, and the thinking behind some of the food, but I\u2019m really not a fan. I\u2019ve learned a great deal about how the people who run fast food probably think, behind closed doors, so, I think I know quite a bit about why they do things the way they do.
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2. Was there a specific trigger that inspired this greasy quest for the truth?<\/strong>
\nYeah, I think I was at Jack In The Box, and was trying to figure out the tacos, and decided to blog them. At first, I was just going to post some pictures comparing them with the ads, but I really wanted to cover more wider-reaching issues, that readers from other countries would also understand, so, I decided I should focus more on fast food places that are worldwide, and make the project a lot bigger. I\u2019m always looking for these types of thing to add to my project list, so, it was a really natural thing to do. I mean, I\u2019ve had this life-long obsession with the way things like this are advertised, so, this has really been a long time coming, for me.<\/p>\n

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3. Did you take any steps to ensure that you got the best possible examples from the establishments you visited? (For example \u2013 telling them what you were up to\u2026)<\/strong>
\nWell, for some of the things, I bought multiple, and used the best I could get. But my goal was more to find averages, and not necessarily get the best burger you could ever get. I wanted the people reading to recognize what they were seeing, and say, \u201cAh, that\u2019s just like the burger I got.\u201d At first, a few of the things were too lame, though, for some people to even believe – like the first Whopper I got, and the Jack In The Box Tacos – so, I decided to get better ones, just so that everybody wouldn\u2019t say, \u201cHey, that thing looks fake. It looks like you chose the worst one you could possible get, and then jumped on it.\u201d So, the feedback has been really good, but still, there\u2019s always the one guy saying I sat on the burgers, and that he\u2019s never seen a burger like that.<\/p>\n

4. Was there a specific eatery you were more disappointed with than the others?<\/strong>
\nMost certainly Burger King. I was already expecting them to be the worst, and they didn\u2019t fail to deliver.<\/p>\n

5. Were there any where you really weren\u2019t disappointed, or that actually lived up to the image they put forth?<\/strong>
\nWell, McDonald\u2019s did a lot better than I thought they would. They had some of the biggest burgers I got. I think a lot of people have this perception that McDonald\u2019s has really tiny food, because, when you see their value-menu stuff \u2013 those burgers with like a piece of meat and one ingredient inside – it\u2019s kind of shocking, and I think that sticks in peoples\u2019 minds. And the ad shots even show the tiny stuff without much exaggeration, because what can they do? You know, the regular hamburger has, like, a squirt of ketchup, and a pickle off in some corner, and the cheeseburger is the same thing, with a piece of cheese. But the Big Macs, at least, are usually pretty okay sized \u2013 way bigger than a Whopper – and I think I\u2019m going to eventually add a Big N\u2019 Tasty to the project, which I think is really big.<\/p>\n

6. Precisely which planet was that Big Mac lettuce from, if you had to guess?<\/strong>
\nHahaha… I have no idea. I think McDonald\u2019s is still trying to figure it out.<\/p>\n

7. The concept that fast food psychology is a sad reflection of the fate of mankind is pretty dismal.\u00a0 Do you think there is hope for us yet?<\/strong>
\nI do. This may sound strange at first, but I think people really are a lot more ready for all kinds of changes than most people realize. The problem is, because of our psychology, we\u2019re usually unwilling to do anything until the right cultural winds get blowing, or we get the right inputs, even if we\u2019ve always believed that something needs to be done. Like, if you look at junk food in general, see, I think most people believe it\u2019ll probably shave 10 years off their lives, and eventually give them health problems – and that one day, when they\u2019re old, they\u2019ll scream at themselves every day, because of what they did \u2013 but, still, they just don\u2019t do anything about it. So, we can get things rolling with the right input, but it can be really tricky to come by, as you can see with how many social issues we still have in the world that people really should fix themselves, but don\u2019t.<\/p>\n

8. Has this quest inspired you to explore any other mediums? (such as fashion on models vs. real people)<\/strong>
\nWell, actually, it was my exploring other project ideas that helped me think of this one, when I got those tacos. I just decided to do this one first, so, the others are still on the way. I think I might do something on dog breeding next, but I\u2019m not sure yet. The point there would be to show how some of the breeds that we buy make absolutely no physiological sense, so, I\u2019d have pictures of dogs on one side, then pictures of what people would look like as those same breeds, on the other. Part of the message there would be that some breeds really are just crazy mutants, and, sometimes, it\u2019s to a degree that we can\u2019t even imagine.<\/p>\n

9. Do you believe that real steps should be taken to hold these businesses accountable for false advertising?<\/strong>
\nYeah. When a hundred out of a hundred people are completely appalled by this advertising, you know something is wrong. I think that somewhere along the line it\u2019ll be outlawed, because, for instance, if you look 500 years into the future, do you really think the people then will still be dealing with this exact same thing? I think surely they would have outlawed it by then. So, I don\u2019t think it\u2019s a question of if this will change, just a question of when.<\/p>\n

10. Just for fun, if you had to choose only one of the fast food places to eat at for the rest of your existence (which would probably be pretty short if you subsisted on fast food alone), which would it be?<\/strong>
\nOf the places I covered, probably Jack In The Box. Also because they have a huge variety of stuff, and they\u2019re always trying these new things. I mean, if I had to eat every single meal somewhere, I\u2019d want it to be someplace with a huge menu.<\/p>\n

It should come as no surprise, in times such as these, that we find ourselves demanding to receive what we\u2019ve been promised. \u00a0Why shouldn\u2019t we? \u00a0Our money is precious and our hopes have been sorely tested. \u00a0We are the Land of Opportunity, and we demand that our economy be secure and our burgers be large and delicious. That\u2019s why it\u2019s America the Beautiful, people. And now, enjoy Dario’s work:<\/p>\n

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Reality may bite, but that bite may not be as big as you expected. We are constantly bombarded by television ads for fast food chains that leave us with mouths watering and eyes wide. The promise of hot, tasty food in large quantities is a hard temptation to turn down. Sadly, the truth behind that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[16,6,214],"tags":[655,1526,1519,1521,1520,1523,1528,1524,1525,1527,1522],"jetpack_featured_media_url":"","yoast_head":"\nFast Food Ads versus Reality: An Interview 2023 | This Blog Rules<\/title>\n<meta name=\"description\" content=\"Reality may bite, but that bite may not be as big as you expected. 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