{"id":15016,"date":"2012-07-25T16:46:56","date_gmt":"2012-07-25T16:46:56","guid":{"rendered":"http:\/\/www.thisblogrules.com\/?p=15016"},"modified":"2012-07-25T16:46:57","modified_gmt":"2012-07-25T16:46:57","slug":"paristexas-a-splicing-of-insects-and-musical-instruments","status":"publish","type":"post","link":"https:\/\/thisblogrules.com\/paristexas-a-splicing-of-insects-and-musical-instruments\/","title":{"rendered":"ParisTexas: A Splicing of Insects and Musical Instruments"},"content":{"rendered":"
<\/a><\/p>\n Warning: this post is not for those with a fear of insects. Come to think of, it is not for those with a fear of musical instruments either. The two – insects and musical instruments, not people with a fear of them – are boldly juxtaposed in a spectacularly inventive branding scheme for Copenhagen-based fashion store ParisTexas. The design above, for example, genetically splices a beetle, the kind you\u2019ll find crawling around your backyard, with a trumpet, the kind you\u2019ll find in the brass section of an orchestra.<\/p>\n Denmark-based design agency Scandinavian DesignLab were set the challenge of creating a distinct and unique identity for the clothing retailer that would set a new trend rather than follow a pre-existing one, representing the originality of ParisTexas\u2019 clothing line. \u201cThe assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style,\u201d explains the design agency\u2019s official website.<\/p>\n I think you\u2019ll agree with me when I say they have succeeded – have you ever seen anything like this? Well, not in a David Cronenberg movie, I mean. If you don\u2019t suffer from entomophobia or melophobia (google them), check out the rest of Scandinavian DesignLab\u2019s series below.<\/p>\n <\/a><\/p>\n